2014年4月15日星期二

Comment for Group assignment 2

53244063 - The sweet tooth
Thank your for your video. It’s really nice.
People, especially woman would do anything to look beautifully. When people are crazy about the cosmetics, they don’t realize this kind of beauty is on the cost of the animals. The first video shocks me because it starts with what most people usually do: buy lots of cosmetics. Then showing the lovely animals that are treated badly because they are used for testing. This could make people reflect on what do we done to animals because they are our friends. Then the answers and reflects of the chairman, the judger of the second video seems strength the feeling that animals are our friends.
I like the idea that use donated human skin as the alternatives. It’s a solution that is beneficial for both animals and human. Seems it is also the way to recycle the medical waste! Besides, I also find other alternative ways, such as in vitro (test tube) test methods and models based on human cell and tissue cultures; computerized patient-drug databases and virtual drug trials; computer models and simulations; stem cell and genetic testing methods;non-invasive imaging techniques such as MRIs and CT Scans;microdosing (in which humans are given very low quantities of a drug to test the effects on the body on the cellular level, without affecting the whole body system)
But I also think it is important to convince people to believe that the cosmetics tested on donated human skin is safer than tested with animals. Such as:
Alternative scientific tests are often more reliable than animal tests.
The use of human tissue in toxicity testing is more accurate than the animal models.
Non-animal tests are more cost-effective, practical, and expedient.
Cruelty-free products are more environmentally friendly.
53381807 Justice
Hello, group Sparks Concentration Camp. Good video! Your video is quite longer than other groups. I think you must more efforts on it. After watched the video, I have many opinions want to share with your group.
1. Good topic! This is the first impression after I watched. I am so sad about the issue you mentioned in your video. But I know it really exits. I have learned a lot of new information from your video. And I totally agree with your position.
2. You do well in catching people’s eyes. I must mention you are so smart! You use the hot Korean TV series. I think if we want to persuade people, we need attractive them first. Then you give the topic about don’t use animal to testing. And you also related to Hong Kong culture.
3. I like the ways you persuade. You use cartoon which reflect the process of how human use animal to testing, it is vivid than data. And you use comparison in your video. Some people did bad thing like test by animals while also exists someone resist to do that. And audiences will know how to do in the future.
4. But I also have some suggestions I hope you think it will be useful. First, I know you pay more efforts on this video, but it is a bit long foe audiences. You know Hong Kong people are so busy, I think we should put the most important party in our video and let them know how to do.
5. Second, I suggest you can use less pictures after the TV play, just few would be good I think. Because we just need highlight the issue, too much maybe reduce people attractive.
6. Last, how about give some evidences about people who have been published by use animal to testing? I am not sure if there have relevant laws or regulations. But I think punishment is a powerful tool to reduce this cruel activity.
Hope my suggestion can be useful. And thank you again for give me a good lesson. I think if people saw your video, there would have less testing.

Treasure-alice (ID: 53209128)
Overall, I really appreciate that you team do quite good job. The video clip really shocks me since I am animal lover. I have own pet that I regard it as my little brother. His name is “Robert”. "He" is huntaway. Every time "he" does some gesture or funny actions, it makes me have really good feeling. So I strong agree that animals are human being’s good friend. They have equivalent right to enjoy the life. People cannot sacrifice their freedom and health to satisfy the selfish need of human being. Many kinds of animals can rescue people’s illness. For example, dolphin and dogs can help autistic children to decrease the state of illness.
You show us the clear and convincing data and evidence to show the tendency of Hong Kong people of loving animals. I heard of the news about bullying cat. Hong Kong government has powerful authority and law to protect the interests of animals. They will investigate the case to find out the person who bullied the little cat.
You use the famous Korean drama “the love from the star” and famous movie “Legally Blonde” to attract the audience. At least I am interested in your video clip and movie since I am the fan of “the love from the star”. And you use the role exchange technique that assumes people being involved in test to emphasize the dark side of animal test. It is quite effective to persuade people.
On the other hand, I think your report can add some data that which brands are still using animal test. I found the link that listing the name of brand including the mother company in bracket as following: http://www.mediapeta.com/peta/PDF/companiesdotest.pdf. The famous brand like 3M, Biotherm, Bobbi Brown, Clean & Clear and DOLCE & GABBANA are all in the dark list. Therefore, customers can judge the ethical and unethical things by their own perception to decide whether use these brands. What is more, I also found the name list of stopping animal test (refer to http://www.mediapeta.com/peta/PDF/companiesdonttest.pdf).
Finally, I have one question to ask. I do search information about these kinds of technologies. It said there is a wide range of non-animal research techniques that, as well as being a humane approach to science can also be cheaper, quicker and more effective. These include cell, tissue and organ cultures; methods using chemistry, computers or imaging machines and studies using human volunteers. But why so many companies still are using animal test to test, some company even are global and big scale company? What is the relationship between social responsibility of organization and animal test for these big scale companies?

53417624, YAN Mengzhu
Hi Spark!
First of all, I am very fond of your topic and the impressing video you made.
Talking about video, I think it’s a brilliant way to start it with a hot TV drama “My Love from the Star”, which make sense in arouse audiences’ attention.
What’s more, you attempted to use ethos by citing from attractive celebrities to uphold the idea that every woman wants to shine and, more importantly, you have taken into consideration that your main audience are women who use beauty products daily.
In addition, you hit the point that the enthusiasm towards pets amongst Hong Kong people is increasing, which means that your video clip will be attracting the existing Hong Kong pet lovers. Thus, it is excellent of you to catch the very point of who would be your potential audience and presented in a way that they may like.
In the video, you used many impressive and shocking pictures animals which are in torment by testing. These can be identified as logos in your persuasion, which arouse audiences’ sense of compassion.
In terms of the written blog, I appreciate that you not only tried to persuade people against animal testing, but also gave out one practical alternative. But maybe more suggestions could be listed so that people may have more alternatives against choosing animal tested cosmetics. I personally have been focusing on this issue for some time and I am a strong opponent to this issue. Here, I searched some information on alternatives to animal testing and want to share a useful link with you:
http://www.peta.org/issues/animals-used-for-experimentation/alternatives-animal-testing/

DOU Yan 53257243


It is a good video. I really love it.

As a girl, I can’t live without cosmetic or skin care products. But before watching the video, I have to admit that I don’t know the tests on animals are that brutal. In the video, it is shocking that how the poor little bunny suffers from the tests. And then the video shows us that what the label is and how we can use it to protect animals. It also presents those volunteer activities to people which is quiet persuasive. However, I think the opening of the video could be a little shorter. Using a famous Korean star to attract eyes is very smart, but making a long piece in the opening is not very necessarily and it is easy to distract people’s attention from the real topic.

In the article, you use a traditional Chinese saying “動之以情、曉之以理” to illustrate your theories which is very vivid for Chinese people and make them easier to understand your theories. I am very impressed by it and would like to read afterwards.

Here is one suggestion. Could you provide more information about the approved non-animal tests? I think it is not used in a long-scale in the world, so can you prove it is safe for human?

In general, it’s a good work.

Not only the cosmetic industry have used the animal test, another industry medicine even have destroyed more. I am a one graduated from medical university and our university even has a whole building to raise the animals like dog, mouse, rabbit and so on for the test use. So when I watch your video, I can understand your empathy for those animals. And you guys did an excellent job in persuading customers from buying those products tested on animals. YOU made audience "feel" the pain which the animals suffer from.
The topic is so cruel but you successfully used some humor factors to satire those selfish human beings. The video starts with the clip from the most popular Korean tv series in recent days which was an amazing try to catch the audiences' eyes. The whole video is like a well organized story. First the tv clip made audience feel so good and enjoy, they even have desperate for the cosmetic that the actress used. However, the cruel teat on animals showed following the romantic clip. The result is that audience will be shocked without preparing for those cruel pictures. The message then can be transmitted to audience smoothly that " no bunny should suffer for the beauty". And the most blinking part in your video is that you not only criticized the selfish behavior but also offered helpful solutions as telling people how to find those products without animal testing.
In the analysis part you gave a lot attention on traditional Chinese culture and its influence on Hong Kong. And this point can be very good point to support the persuasion process. The suggestion for you guys is the video can be a little shorter to be more efficient at catch audiences' attention.

53267838 MA Xuefei

Hi Team Sparks,

The video is quite astonishing and resonant, as I myself is an animal lover. It is nice that you started the video with the hottest Korean TV series at the moment, and brought in the topic of animal-testing with cosmetics used on the actress. The usage of some scenes from the TV series is pretty attractive and interesting. However, I do have the feeling that the introduction part of your video is way too long. You used in total 1 minute showing photos of beautiful ladies and cosmetics, but I had no idea what topic you want to introduce.

Then you showed pictures of poor animals being tortured in animal-testing, which really shocked me and made me very sad. In this way, you successfully aroused audiences’ sympathy for animals and hatred to animal-testing. Later on, you demonstrated the scenes where people themselves are used in this kind of testing. This method is very effective and persuasive to let people realize what they have done is unfair to our friends – animals.

Overall, I think your video is persuasive but too long. I would suggest you cut the length of the video to less than 3 minutes.

Hope it helps!

Sophia

I am SUN Li (53204618) from Morning Group.
Since your group and my group have chosen the same topic, I went through your blog and video very carefully. I totally agree with your view about stopping the animal tests. I think I will choose products with leaping bunny icon and I will spread the ideas to other people.
Your video used some clips from the very popular Korean teleplay -- You Who Came from the Star as the beginning and this is a very good idea. It can arise awareness of this issue that our beauty should not be got at the price of these animals’ lives.
You used more evidence and specific data than us about your arguments. The “another related video clip” is very persuasive and powerful. Your work is very impressive. What’s more, the clips in your video are very attractive and the pictures in your blogs are more vivid. And I am shocked by the cruel experiments done on animals in the video. So, we human beings should not build our consuming based on other animals’ sufferings. I think your blog is very helpful and informative to make people get know the situation about these kinds of unethical tests.

PENG Zhen (Wilson) 53461660
As a video maker in our group, I believe that you must have paid much time and efforts to this video. It covers huge workload from collecting to assembling pictures and videos. Good video! It successfully persuades people to show mercy and pity to poor animals. Emotional mercy generates from the deep in the mind. We should not have any tolerance to the cruel action. Our world should be cruelty-free and mistreatment-free. These lives should not be treated like tools.
However, I think there are still some parts you need to improve.
First, you need to shorten the video and emphasize importances.
Then, you have well aroused others’ mercy for this issue, but have not listed the measures we could do to relieve the problems, such as advertising natural products, not buying animals from lawbreakers and so on. More measures that we could do should be mentioned to tackle this problems. Or it would be seem too far away from our controls.
Moreover, you could also show the lovely and beautiful side to induce people’s love to these cute lives.
It is an eye-catching issue recently. And you have connect it closely to the nature of human and life in Hong Kong. Good job!

53267838 MA Xuefei

Hi Team Sparks,

The video is quite astonishing and resonant, as I myself is an animal lover. It is nice that you started the video with the hottest Korean TV series at the moment, and brought in the topic of animal-testing with cosmetics used on the actress. The usage of some scenes from the TV series is pretty attractive and interesting. However, I do have the feeling that the introduction part of your video is way too long. You used in total 1 minute showing photos of beautiful ladies and cosmetics, but I had no idea what topic you want to introduce.

Then you showed pictures of poor animals being tortured in animal-testing, which really shocked me and made me very sad. In this way, you successfully aroused audiences’ sympathy for animals and hatred to animal-testing. Later on, you demonstrated the scenes where people themselves are used in this kind of testing. This method is very effective and persuasive to let people realize what they have done is unfair to our friends – animals.

Overall, I think your video is persuasive but too long. I would suggest you cut the length of the video to less than 3 minutes.

Hope it helps!

Sophia

I like your topic and the video. It’s really impressive and touching for me! Before this video, I have heard about the animal test but I do not know this cruelty process. Your video give me more knowledge about this test and I strongly agree with your attitudes.
Your video have a special beginning which attract me immediately. Maybe some pictures make me uncomfortable but these let me realize we must stop this cruel activities. Your also provide some evidence to persuade people stop this test, saying “Human body is not the same as that of animals, when it is safe for animals does not mean it is also safe for human. “ you shocked people and put some scientific opinions which I think is an effective way to support your persuasion.
I also have a suggestion for your video. I think you make efforts to explain your idea logically. But I still feel the video could be more efficiency. In your video, you have many similar pictures to describe the same situation. I think you should balance the content and efficiency. I think you have done a very good job. A shorter video may be perfect. Thank you for your video!



Dave_53288662

Yin Jie No.53360965

This video must be a newly made one as it managed to incorporate the scene in the recent TV series From The Stars in the video, the actress Jun Ji-hyun gets so fabulous under the decoration of cosmetics such as eyeliner, lipstick etc, the magnificent layout in the beginning of this video serves the cruel fact perfectly to reflect that these poor animals are rightly the expense for the cosmetics industry. See the video, one bunny was processed with a special eye-drop, I don’t know the real objective for this kind of experiment, while look at the red and damaged eyes of the bunny and so many dead bodies of bunnies, is the cosmetic industry still beautiful now?
I did know something about animal testing, what I was aware was that animals would not suffer that much, however, I have changed my ideas totally and want to express my support to the organization and website Go Cruelty Free, who has conducted comprehensive research and investigation on this field, the tremendous attempts and efforts made by this organization will change the world for little animals, more importantly, I am sure more and more people especially fashionable girls would be enlightened by this video, they will possibly abandon or reduce their use of cosmetics in their daily life then.

2014年4月6日星期日

An extraordinary power facilitating the Conflict Management shift worldwide


The Great Shift:
In the past, conflict often suggests a zero-sum game in which one party can only gain in expense of another party, and this concept has rendered conflict into a destructive behavior. 
Nowadays, various kinds of collaboration instead of conflicting increasingly worldwide, because all parities come to aware the benefit of collaboration.In some scenarios, conflict can stimulate new ideas or help locate existing problems. Therefore conflict can be a good thing if it is well managed.
Today, we are going to talk about one of the big forces that behind to facilitate this shift:


"ADVANCED TECHNOLOGY"


Before:

There are four types of conflict worldwide.



  • Inter-organizational conflict:  WAR

We hold the idea that each country in the world is an independent organization. International conflict between countries often results in outbreak of wars. 
Let us recall the world history, the wars brought the huge disaster to the world and human being. The root cause for the war is that the stronger country wants to snatch the nature resources, meanwhile, base on cultural difference with the lack of tools to communicate so that the misunderstanding and distrust are unavoidable, which could intensify the conflict in a large extent.



  • Inter-group conflict: LOSE -LOSE

Some companies are caught in conflicting situation due to information asymmetry and the laggard information& technology system. 
For the first reason, sometimes, they give up to collaborate because they do not believe the collaboration will bring the benefit to them. 
For the second reason, the laggard information& technology system, even they choose to collaborate, the low efficiency is a also big obstacle in front of them. 
As a result, all the companies can not achieve the profit maximization which is very pity.


  • Intra-group conflict:  1 + 1 < 2

In the past, people can only rely on their physical presence to handle conflict and in most cases the only solution was to get all involved parties in a meeting room for a face-to-face discussion, therefore the cost, efficiency, and the effectiveness was highly doubtful.
No appropriate channels to convey the demand and dissatisfaction from the front-line employee, the labor strike always happen. Apart from that, the inequity of knowledge and resource distribute to each department also cause the negative effect in company.

  • Inter-person conflict:Misunderstanding


Distance sometimes could kill everything. People can not express their feelings and ideas in time, gradually and gradually, love could disappear, friendship could alienate and even family affection can be diluted, and all of them are needed to maintain all the time.


Advance Technology? (Quick shots)

Intangible technology: 
Consultancy, Management skills, Communication skills,
Knowledge management, and etc.
•Information technology:
Internet, computers, smart phones, office systems, soft-wares, apps, and etc.
•Automation Technology: 
Factory automation, Automation Machinery and Tools, and etc.
•Renewable energy technologies
•Medical technology


After:

“Technology enabled organizations and individuals to resolve conflicts efficiently, timely, and peacefully"--- Our Thesis Statement.

Nowadays, with these advance technologies:
Examples as below:
  • The Application of Advanced Technology in the Collaboration between Conflicting Organizations




The development of IT gave rise to large multinational corporations.Information spread very quickly across the world, news is updated secondly. The frequent of exposure gives the pressure of PR crisis for both parties to settle the conflict in a shorter time.
Information technology plays an important role to drive this trend. That is why we know more research about IT system propels the transformation in organization and push the collaboration among organizations. Just as Figure 4 elaborates that the several steps which include that persuasion, trust and negotiation are already finished, how to realize the true collaboration, this is an significant part to decide all the steps made is useful or wasteful, so here, the advance technology is the key driving force to push all the process to a successful end.




P&G-WalmarSupply-Chain Partnership (1987)

These two major player in their own industries found their way to leverage on IT by sharing data on the inter-organizational information system (IOIS). They developed three progressive degrees on this partnership: Transactional, Operational, and Strategic, which had achieved an win-win outcome. (Grean & Shaw, 2002)












If you would like to see more in this shift, please refer to Sybil's individual blog: http://sybilkong.blogspot.hk/
  • Social Media Efforts in shifting Conflicts into Collaborations
Social media is now playing an important role in achieving organizations’ functional external communication and internal communication, which helps to ease the vary conflicts within this subjects.

In 2012, one of the IBM studies had already indicated that there was a big social shift happened in business world, and investment in social business was increasing within over 1,100 businesses globally. “46 percent of the companies surveyed increased their investments in social business in 2012, and 62 percent indicated they are going to increase their expenditures in the next three years.” (Burnham, 2012) From this perspective, social media has been in a booming market since 2012.

Social media will be more and more important in business operation, as now people are looking for information transparency and timely information updated. The pace of working environment is faster and faster. Globalization is developing and boundary is fading. People are more depend on internet. Face-to-face meeting would somehow be taken place by the communication through social media and any other visualizes communication tools.
Social media is a useful tool in removing the hierarchy within organization. Employees would feel they are the same users as the top management in social media platform, as they have the same rights in sharing thought. Relationship conflicts could be managed through the appropriate communications via social media. Public recognition from the social media would be more effective, even just a simply positive comments from the top management, in the employees’ perspective. In Cialdini research, the application in the principle of consistency, it suggests that “Other studies reinforce that finding and go on to show how even a small, seemingly trivial commitment can have a powerful effect on future actions”. (Robert, 2001) This kinds of interaction would definitely boom up employees’ engagement.
Ideas could be exchanged timely, and people also could be inspired by the vary information that share in social media. Conflict parties would trend to cooperate with each other for timely information exchanges through social media, like the traffic policy example that we shared in our individual blog.
The organization’s external/internal communication would be benefited from this perspective.

If you would like to see more in this shift, please refer to Yanna's individual blog: http://53226543yw.blogspot.hk/

  • Evolving Conflict Resolution Practice in Commercial Disputes 

Driven by technological progress, companies now can take more cost effective measures to solve conflicts that could only be resolved by legal process in the past. This dramatically changes the way company handle commercial dispute, and it often generates more satisfactory outcomes. Alternative dispute resolutions such as negotiation, mediation, conciliation, and arbitration are emerging as more favorable options over litigation. Take mediation as an example, technology eases the communication between conflicting companies and creates opportunities for them to negotiate outside the court and reach mutually agreed solution. Virtual chartroom and asynchronous communication remove physical boundary, allowing international dispute to be handled. Information technology and cloud technology facilitate better knowledge sharing for mediators and enhance their expertise in conflict resolution.

When the number of e-commerce transactions is growing day by day, the number of disputes is also rising in the same rate. To combat the increasing number of conflicts in Internet business, automation is playing a more important role than ever before. In the future, people will see automated mediation process coming into their life. Software will be able to conduct mediation, provide suggested solutions based on statistics and algorithms, and also perform administrative tasks.

If you would like to see more in this shift, please visit David's individual blog: http://city50247176.blogspot.hk/

Summary:

Technology does provide more convenient ways for people to settle conflict, yet it is not all-powerful with all the good. For example, the U.S. and Iraq had finally gone to war because they have no common interest, and the advance technology actually make the war more scary. Advance technology also does expand the generation gap between old people and young people. People also believe that it IT that make people have longer distant, and  deprive original natural fun from childhood. 

However, we believe a coin has two sides, as technology progresses, people and people are more closely connected together, and it will help us explore the common interest between people. Moreover, technology will increase the efficiency use of resources, which in turn will reduce the friction between opposite groups competing for the same resource.





Reference:
Burnham, K. (2012, 11 14). How to Use Social Media to Create Business Value. Retrieved 4 22, 2014, from CIO.com: http://www.cio.com/article/721574/How_to_Use_Social_Media_to_Create_Business_Value_?page=1&taxonomyId=3017

GreanMicheal, & ShawJ.Michael. (2002). Supply-Chain Partnership between P&G and Wal-Mart. E-Business Management (P 155-171). Springer US.

Hagemann, B., & Stroope, S. (2012). Conflict management lessons from the second grade. T+D, 2013(JULY), 58-61


Robert, B. C. (2001, 10). Harnessing the Science of Persuasion. Harvard Business Review, p. 76.